Email Marketing? How To Do It To Maximize ROI?

By: Bruce G. Kreeger

What Does B2B Telemarketing Accomplish?

B2B telemarketing has many clear benefits, including increased business opportunities, lead generation, and brand awareness. Consider telemarketing if the business is ready to hone in on the target market and increase profit margins. Here is what B2B telemarketing can accomplish for the company.

1. Generate Leads

Lead generation is one of the essential parts of building a thriving sales pipeline. Moreover, since 82% of buyers accept meetings when a salesperson reaches out to them via phone, it is clear that outbound telemarketing works to grow those leads. Approximately 51% of business owners prefer to talk to salespeople rather than email or other channels over the phone.

2.  Build Brand Awareness

Not every telemarketing interaction is going to result in a direct sale. It takes an average of 6 calls to make a sale, meaning that much telemarketing focuses on building brand awareness. As potential clients become more familiar with your business, they will be more open to purchasing in the future.

3. Find Business Opportunities

While lead generation is often the primary goal of B2B telemarketing, some of those leads might turn into other promising business opportunities. By talking with like-minded decision-makers, you just might come across chances to partner with other companies in a unique way. 

Types Of B2B Telemarketing Calls

Telemarketing includes a wide range of services, from appointment setting to customer support. Here are some of the most common types of B2B telemarketing calls.

Lead Generation: 

Telemarketers contact other businesses to find potential clients interested in goods or services.

Appointment Setting:

A telemarketer can book an appointment once a lead demonstrates greater interest in the product so the information can learn more or get a demo from a sales agent.


Want to learn more about your target audience? How to improve your product? Over-the-phone surveys can help you do just that.

Customer Support:

Your clients want high-quality customer service, and if yours is lacking, you can rely on telemarketers to help answer questions, respond to inquiries, resolve problems, and more.

Market Analysis:

If you are launching a new product or growing your target audience, it is essential to analyze it. B2B telemarketing is a great way to learn more about your customers’ wants and how to better appeal to them.

Event Registration And Signup:

When hosting an event, it can be difficult to worry about all the particulars of registration and signups. Ensure that the event is a success by assigning telemarketers to help with the registration process.

Database Updating:

It is crucial to keep data organized to produce consistent, qualified leads and increase conversions. The telemarketing team can help in improving the pipeline by regularly updating the database.

How To Get Started With B2B Telemarketing

Ready to incorporate B2B telemarketing within the company’s strategy? Before getting started, it is essential to research and train the team. Appropriately. Quality B2B telemarketing requires:

  • Researching about target market
  • Identifying potential clients
  • Setting up a physical telemarketing center
  • Staffing telemarketing team
  • Training sales team on inbound or outbound sales techniques
  • Ongoing management
  • Analyzing reports and improving telemarketing strategies

Who Does B2B Telemarketing?

Any company that sells to another company can benefit from B2B telemarketing. Some common industries that use telemarketing are software-as-a-service (SaaS) companies, healthcare companies, financial service providers, and more.

An in-house sales team can conduct telemarketing or be outsourced to a third-party company specializing in telemarketing. Outsourcing allows companies to save time and resources, cut costs, and get the expertise of a company that specializes in telemarketing.

Clarity is proud to provide On-Premises and Cloud Hosted Telephony to the Americas and the world since 2006. Our clients are worldwide and currently using our Unified Communications platform with 3CX Phone System. Clarity is also proud to be an authorized Microsoft 365 service provider. Select the UC that fits your business needs. Clarity Technologies Group, LLC surpasses expectations


Call Clarity at 800-354-4160 today or email us at [email protected]. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and


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