Email Marketing? How To Do It To Maximize ROI?

By: Bruce G. Kreeger

Have you experienced no response to emails sent? Did the customers read the email? We all have experienced receiving an email that we immediately deleted, marked as spam, or ignored altogether. We need to understand if this is happening to our emails. The reason for failure may be that you cannot gain attention, your subject line doesn’t make the customer want to open the email, or your call to action doesn’t scream “Click me!”

How To Send Marketing Emails Like A Pro

1.   Build your subscriber list

2.   Encourage readers to reply

3.   Make it personal

4.   Keep your emails out of spam folders

5.   Make sure your emails look clean and crisp

6.   Include interesting links and calls to action

7.   Build your subscriber list

8.   Encourage readers to reply

9.   Make it easy to unsubscribe

10. Make emails mobile-friendly

11. Test, test, test

12. More testing!

13. Track your data and Monitor Via Analytics

14. Ask for referrals to build your contact list

Some Benefits For Email Marketing Are As Follows:

1. Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

2. Reach an already engaged audience. 

3. Deliver targeted messages.

4. Drive revenue.

5. Easy to get started.

6. Easy to measure.

7. Easy to share.

8. Reach a global audience.

Clarity is proud to have been providing Digital Marketing Services to North America for many years. With the addition of our Dotman Tech division and an extensive team of developers, we will continue to surpass expectations.


Call Clarity at 800-354-4160 today or email us at [email protected]. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and


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