A mobile application also referred to as a mobile app or simply an app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Apps were originally intended for productivity assistance such as email, calendar, and contact databases. Still, the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases. There are now millions of apps available. Mobile apps are significant as more than half-person around the globe use cellphone. Mobile apps spread awareness and recognition of a brand to the customers and also helps in communicating with them on fingertips.

81% of mobile device users generally search for the product or service online, and 26% search for the apps related to that specific product. If your business has an online presence (website) and even an app, it will leave a great first impression!

Brand Awareness:

Mobile apps play a vital role in creating brand awareness. The user may not have used the app, but app installation proves his visibility and interest in that niche which helps to target him with exclusive offers and promotions to make him a little greedy for the purchase.

Increase Sales:

As mentioned, the number of users is increasing daily; thus, they are more reliant and comfortable with apps as they need less time than browsing them on the website. More audience equals more sales.

Win Customer Loyalty:

Mobile apps allow the seller to communicate more frankly and easily with the customer instead of a website. In-app ads are more powerful and worthy rather than billboards and email marketing. Better rating, authenticity, and customer reviews can lead you to be at the top over your competitors.

Offers and Promotions:

In-app offers and promotions can force the customer to keep the app installed. You can design specific vouchers coupons promotions for discounts for APP USERS to increase app usability and get connected with user sentiments.

Pop-up notifications:

Pop-up notifications are not less than a blessing. You can easily catch the user’s attention with it. Inform of discounts/offers/promotions or just a frankly alert to let him visit the app. These baby steps have a high conversion ratio, resulting in sales or at least a journey up to “ADD TO CART.”