What is Digital Presence
By: Bruce G. Kreeger

A Digital presence is how your business can be showcased on digital shelves around the world. It is how people can search your business on platforms including:
  • Your website
  • Your social media accounts (LinkedIn, Facebook, Twitter, etc.)
  • Listings in business directories (Just dial, Sulekha, etc.)
  • Your Office or store locations (Google Maps, etc.)
  • Online reviews (Google)
  • Digital ads (social ads, Google ads, etc.)
  • Media mentions
Why Does A Business Need It?
When people need to find a solution, they google it from a needle to a cyclone. People googling everything means they search for answers (i.e., businesses) around them to help themselves.
If your business has a digital presence, google can be the bridge for a customer to knock on your digital door to get a solution. Ultimately if your business doesn’t have an online presence, it will likely pose a loss for you because the customer can find an alternative. Large business owners know this and play with digital shelves around the customer.
Five Ways To Boost Your Digital Presence In 2021:
Before considering any increase in digital presence, make sure you have developed a solid advanced technology for the plan of action to ensure sustainability in the digital war of selling. Your goal should include all the data regarding your online content, your targeted audience, and their interests.
As you develop your content marketing strategy for 2021 – 2022, the following tips can help you be more successful and discover new ways of connecting with your target audience.
Invest In identifying Buyer’s Persona:
As you have already identified WHO TO SELL, you need to obtain extensive research regarding their wants and needs. The investment of time and money is the most important stuff and the most valuable thing regarding your whole selling. Because the more you know your customer’s intent, the more you’ll find opportunities to sell.
Communicate With Buyers About Their Interest:
Social media has played a vital role in increasing the presence of all types of startups and brands. Hence, it is crucial to use this weapon to the maximum. Around 54% of all customers are on social media these days, which can target easily with the right strategies. A brand should mingle with customers to know their exact thoughts, wants, and needs regarding the specified product to bring a product to the market with their detailed solutions.
Build A Website:
We recommend building a website as it also plays a vital role. It helps build up a brand and gain the trust of buyers. A beautiful, catchy website attracts more customers and gives the confidence to the buyer for buying.
Create An Email List:
If you have a website, it can be effortless to get emails from customers for newsletters offers promotions.
The list is needed to figure out your targeted or interested customer to trigger them again and again for all sorts of promotions, coupons, new arrivals, and everything that you could do to get them to make a purchase!
Hashtags To Increase Reach:
Hashtags play a vital role in increasing the reach of your regular post. Once a customer tries to find a solution, he will try social media platforms to see what others are buying. So, in this way, you can be searchable for them and available all over their other platforms through targeted ads which can turn the window buyer into a potential customer.
Social media is a very massive populated place with several potential customers. The correct use of it can scale the businesses at peak. There are high chances of companies and marketing agencies to activate such plans, which can be effective by all means. No doubt it Is a tough job for updating the content daily. Still, once you get the presence, you are not far from high sales!
Brands and startups should focus and renew their marketing strategies and the content on their website to extend the reach of their businesses.


Clarity is proud to have been providing Secure Mobile Application and Web Development Services to North America for many years. With the addition of our Dotman Tech division and an extensive team of developers, we will continue to surpass expectations.


Call Clarity at 800-354-4160 today or email us at [email protected]. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and


Pin It on Pinterest