eCommerce And The Role Of Advanced Technologies

By: Bruce G. Kreeger


The new era of eCommerce, being spring to the fall of labor-intensive and technologically limited businesses, has brought thriving hopes and opportunities for younger ones. The online platforms led us to engaging networks. The company maintains its ongoing vitality in bringing valuable innovations and providing a healthy lifestyle, has always made excellent progression from the past. It gave rise to trade and commerce through a better understanding of society and a firm grasp of the businesses that makes it up, applying business logic and creating room for enthusiasts to reach a common goal.

Simultaneously with the growth and progress of society, the need for more reliable and innovative products and exciting services increases. This brings hustle for being the best among the competitors, which unwinds the significant chance of creativity in production, market penetration, and marketing development. However, gaining considerable market share, developing an exciting product with a new concept, or renewing an existing one through R&D (research and development) investment is excellent but not enough to get sales and profits. Here the marketing plan comes to assist, consisting of the set of activities to find the targeted audience, engage their interests, and buy and sell products or services. Marketing consists of advertising, selling, and delivering products to consumers or other businesses. However, for sales and profits and brand recognition in society, marketing involves its kind of data mining and analysis explicitly on customer’s frame of mind and market, finding out the problems they face in the respective scope and presenting the product or service as a solution. Thus, making a dominant value of the product or service in customer perception is the key to marketing. Achieving all of these motives with bricks and mortar system will make it formidable and overwhelming, so eCommerce appears as an effective solution in this regard.

Benefits Of eCommerce

The emerging eCommerce system is leaving traditional businesses stagnant by automating time-consuming tasks and leaving room for sustaining focus on achieving other aspects. eCommerce is defined as buying and selling goods or services, including digital products, through electronic transactions conducted via the internet. The following are how eCommerce helps an organization excelling in the business:

Cost Reduction

Unlike a physical store, the owner doesn’t need to buy or rent a store inventory at a well-known commercial area, paying utility, maintenance bills, or hiring salespersons. Moreover, online stores have simplified the product showcasing to an ideal customer through a website that is accessible 24/7 and helps the brand outreaching to a global audience. Finally, by localizing, it can easily cope with logistic barriers.

Increases Marketing And Customer Engagement

Maintaining an online store is way more convenient than the physical one, and it can also increase customer engagement via live communication of customers with a CSR or help desk. It gives a sense of satisfaction and comfort to a customer about buying a product and thus, make loyal customers. Staying in touch with customers far away in few taps on email or social media and timely communicating offers, discounts and deals, grow excellent interaction with the customers.

Feedback And Reviews

eCommerce helps grow the interaction with customers and obtaining data and analysis from customer’s reviews, feedbacks and ratings for services. Positive reviews allows brand imaging and makes trusting customers, while negative reviews highlights the customer’s expectation or lack of products or services, suggesting improvement for both.

Convenient And Secure

Shopping through an eCommerce website is easy, convenient, and user-friendly. It is the best choice in busy routines when someone cannot manually visit the store. Bank services that are globally accepted, high security, easy bill-payment, Check-ins through optimized interfaces make it a more efficient and enjoyable experience for the customer.

Buyer’s Habits And Behavior

It helps to analyze customer’s buying behavior to gain knowledge about sales strategy and apply it while categorizing items on an eCommerce website so that customer has easy access to all products in the respective category, leading to increased sales.

Creating Employment

eCommerce has a significant impact on its labor market. As more people buy online, the number of jobs in the industry thrives, and more jobs and workplaces in related technology fields are also emerging, making space for easy to learn skills.

eCommerce leaps into action to help and serve day-to-day life and improving living standards. Following are the ways it paved for us to get most of it:

• Online commerce makes purchases simpler, faster, and less time-consuming, allowing for 24-hour sales, quick delivery, and easy returns.
• eCommerce marketplaces can create rich user profiles that allow them to personalize the products offered and suggest other products that they might find interesting. This improves the customer experience by making shoppers feel understood personally, increasing the odds of brand loyalty.
• Customers worldwide – companies are no longer restricted by geography or physical barriers.
• Since brick and mortar is no longer required, digital sellers can launch online stores with minimal startup and operating costs.

eCommerce Marketing with AI Technologies

Everyone wants to stand firm in this competition-oriented business culture. It requires extensive attention and the most proper management on valuable production, trend analysis, information gathering, and delivery to the target inappropriate media. Almost every online business needs some AI to aid in the implementation of marketing strategies and running campaigns. Here are some digital marketing perks that can be achieved through artificially intelligent services:

  • AI helps in providing 24 hours customer support by the use of machine-learned, automatic systems that holds natural language processing phenomena.
  • It performs quick analysis and problem solving by using big data and delivering the right message to a suitable place at the right time.
  • It protects and supervises information systems by using various user authorizations and computer vision.
  • It assists in making ideal multimedia (i.e., infographics, videos, images, animations, and documents) readily available for effective communication.
  • AI lends a hand in attaining the lead generation, ad placements and ranking it on the browser for increased sales and conversions.
  • This dynamic world of marketing brings deep insights and predictive and pattern analysis to your fingertips.
  • AI and machine learning services available at online platforms help run a smooth marketing campaign and obtain more significant results. Thus, it also creates a space for new skills and employment.
eCommerce Marketing With Cloud Technologies

In this ever-changing world of technology, marketing became highly challenging. Thus, grabbing the attention of an ideal customer and making the brand visible is the genuine hard part. However, thousands of cloud technologies like Wix, WordPress, Square Space, etc., are there, providing accessible hosting platforms, plug-ins, and extensions for better business growth in the first place. To ensure reliability and security, these technologies are now the first choice of younger businesses. They facilitate in the following way:

• Cloud technologies provide great website builders, enabling the marketers to make a visible online inventory with reduced time, expense, and effort sustained for broader objectives.
• They provide a secure environment and remote access for the booming productivity of businesses.
• They also provide extensions and built-in SEO processes that bring steady traffic and sales using the proper techniques. Hence, diving deep into these services opens up vast opportunities for making and targeting the goals.

Clarity is proud to have been providing Secure Mobile Application and Web Development Services to North America for many years. With the addition of our Dotman Tech division and an extensive team of developers, we will continue to surpass expectations.


Call Clarity at 800-354-4160 today or email us at [email protected]. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and

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