SEO Guide for Beginners Part 5

What is RankBrain?

RankBrain is another important machine learning-based search engine algorithm which helps Google to process search results to offers highly relevant search results for users.

RankBrain mainly aims to help Google to refine queries. However, it is also used to help rank web pages.

Important Google updates

  • Fred – SEO updated which
  • checks low value and repeated content
  • Panda – Check duplicate or thin content
  • Penguin-Poor backlinks
  • Hummingbird – Search intent, then literal search
  • Pirate – This update checks software and digital media piracy and mobile-friendliness
  • Pigeon – Check for the preference of the local results

Recent Algorithm Changes

Algorithm changes in 2020 is centered around on reducing the effectiveness of old-school SEO techniques. An algorithm change is usually similar to ‘community service’ for the business impacted negatively.

If your pages were not designed according to recent white hat SEO methods, then Google will identify this and lower your site rankings.

Google will continue to do so until you clean your pages up. However, if Google thinks your links are manipulative and using a spamming method, they want them cleaned up, too.

What is Mobile SEO?

Mobile SEO is a process of designing a website to make it suitable for viewing on mobile devices of different screen sizes which have lower bandwidth.

Apart from all the rules which are an application for the desktop website. However, you need to take some additional care while designing a website for mobile devices.

Important attributes for mobile-friendly websites are:

  1. A good mobile website should have a responsive design
  2. The contents of a mobile website should be readable without having to zoom the screen.
  3. The mobile SEO friendly site should have appropriate fonts, colors, and layouts.
  4. It should have buttons that can be easily interfaced with the help of your finger.
  5. The mobile-optimized site should have important links which are displayed on the Home Page so that they get enough visibility.

Myths about SEO

Here, are some common myths about the SEO:

Myths Reality
You can pay for traffic to get desired SEO result. No, In fact, this type of strategy is coming under “black hat” technique, and it is highly recommended to not follow it in any way.
SEO is not that fast. Yes, it is true as you need to option to get the desired result in the search engine ranking.
SEO is just about optimizing Google. No, today, SEO is not just for Google anymore. There’s a number of different platforms like bing and yahoo, etc. It also depends on your business.
SEO is a difficult method. No, that is not correct as once you understand SEO, it is not that hard.
SEO is not legal. SEO is legitimate and normal if done in a “white hat” way. Today, lots of companies able to enhance their business by using the correct SEO method.

Advantages of SEO

Here, are important benefits\ pros of using SEO:

  1. SEO is the easiest method which helps you to make your site visible
  2. Various SEO techniques help you to get more traffic on your websites.
  3. The most effective way for the branding of your product on Google.
  4. Increase visibility on Search Engines.
  5. Convert a local business into International Business.
  6. SEO methods allow search engines to find out what each page is about and how it can use for users.

Disadvantages of SEO

Here are cons/drawbacks of using SEO:

  1. SEO is a slow process, so sometimes it took months or years to get the desired result.
  2. Not a very transparent process so there are plenty of things to consider for measuring it.
  3. There are so many things which are not in your control, so it requires constant efforts & optimizations.
  4. Combination of skills – tech + content + analytics

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