Strategies for Acquiring Customers at Facebook
It is one thing to acquire new customers through Facebook. It is another to acquire them at scale. Is your brand stands to benefit from more of the latter?
There are approximately 8 million businesses on Facebook that are defined as “active advertisers” which means they have invested in Facebook ads to showcase their products and services.
Now a days, simply having a Facebook page for your business is not enough, especially considering the platform’s every-day decreasing organic reach. Yet most businesses try to avoid spending money on the platform. While minimizing advertising costs can be a good thing, it will not help you catch up to your competitors that have established a strong Facebook presence.
Making your mark on Facebook may need a bit of an investment, but there is no denying that it can be a powerful tool for gaining new customers at scale. But not all Facebook ad campaigns are created equally. The perfect strategies will make all the difference in your social media growth.
1. Leverage the Power:
Facebook’s pixel tool can create a powerful link between your Facebook page and your website, helping you retarget users who are more likely to convert into long term customers. By activating the optional Auto Advanced Matching feature associated with the pixel, the tool can get even more relevant information from your site, such as who has signed up for email and newsletter lists. This tool helps match relevant Facebook ads to the right clients at the right time.
2. Determine the Right Creation Campaign
Not all Facebook campaigns will essentially focus on the exact same subset of your target audience. Different campaigns can be appealing to a particular group simply based on the creative mixture chosen for your Facebook ads.
The right creative mixture will likely vary based on your target audience and campaign. Doing your research to optimize this mixture will make sure that future campaigns are even more successful at customer acquisition.
3. Simplify your Facebook campaign
Facebook campaigns are long emphasized hyper-focused targeting to reach specific subgroups. Nowadays, many brands are finding success by shifting in the opposite direction that is running less campaigns, ad sets to improve Facebook optimization and better scale customer acquisition.
Quite often, less is more. Simplifying your campaigns will make it easier for Facebook’s algorithms to optimize ads for you, making sure that they get in front of the right people.
4. Take advantage of automatic placements
Automatic placements are an essential part of Facebook’s optimization algorithm. This doesn’t just help you scale customer growth on Facebook but also increases your exposure on Instagram. Facebook’s algorithms spread your placements across these platforms based on its own data to show ads to users who are most likely to convert into long term customers.
When you do not have to opt into automatic placements, using this system ensures that you are significantly playing by Facebook’s “rules” with each campaign. Manual placements involve a lot more trial and error, needs a lot more time and research on your end. Turning the work over to the algorithm will get you instant results.
5. Give away something for Free
Contests and giveaways continue to be a famous customer acquisition tool on Facebook, and for good reason. Many of these campaigns are capable to leverage a mix of paid ads that is fueled by word of mouth audience participation that gets their products and services in front of greater and more people.
Maximizing your Facebook presence
Advertising on Facebook can make a huge difference in your customer acquisition efforts. To get the results you need you must implement the right strategies. By using these options to improve your Facebook marketing, you will be able to collect the customer acquisition boost that your business needs to thrive.
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