Part 1 Website Design That Drives Sales

Every business owner wants a website that urges visitors to take the next step: buy or contact. This is called conversion and it’s the moment your lead converts to become a client. If your website has a lot of traffic but low conversions, you need to understand why?

It’s true that there can be a lot of aspects that may contribute to the problem. Believe it or not, web design can have a powerful impact on clients and their choices. Research shows that product assessment takes up to 90 seconds. Visitors grant websites a fraction of that time less than eight seconds. Those first impressions are 94% design-related. What’s more about 75% of users will consider your brand credibility based on your website design.

Mostly first-time users to your site are not ready to buy. They’re investigating options and comparing you with others. Do you know how you win the competition? Take a look at websites for leaders in your market place. Then, turn your crucial eye inward.

websiteHere are the facets to consider when evaluating your website design and deciding which changes will yield the greatest results.

website design Features

1. Color:

Performable color changes in call-to-action button (CTA) from green to red results in a 21% increase in conversions. It’s also good to know that red and green are the colors that help people those with color blindness or deficiency struggle with the most. Further, you have to think about your audience. If you’re targeting women, focus on blue, purple and bright colors. For men, select blue, green and black. Obviously, these are generalized preferences.

2. Video:

Product videos usually maximize sales and conversions. The value varies but some companies report an increase of as much as 144%. Business-to-Business (B2B) or service-based companies also can use video to share their stories or talk about their competitors.

3. Ease of use:

Put the most important information on the top. Don’t force people to scroll and hunt for the information they want. Create user friendly navigation so users intuitively can find items that aren’t on the first page.

4. Clear Unique Value Proposition:

What is your unique value proposition? If you don’t know, that’s your first problem. Your second problem? Your UVP probably is not obvious to your website visitors either. Make it apparent right up front why they should choose your brand.


5. Trust symbols:

Badges from google captcha or other review sites and PayPal’s certification logo are two examples of trust symbols. You might have a security certificate or any other industry-related symbol to share. Testimonials from clients serve a similar purpose and you can showcase these as well. Your goal is to make sure your potential buyer feels as if he or she can trust you to provide a better experience.

To be Continued…

Clarity is proud to have been providing Website Design services to the Americas and the world since 2006. Our clients are Worldwide currently using our unified communications platform. Clarity Technologies Group, LLC surpasses expectations.


Call Clarity at 800-354-4160 today or email us at [email protected]. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and


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