eCommerce Digital Marketing Strategies to Propel Your Brand

eCommerce marketing is the practice of gaining top-of-funnel traffic to ultimately convert it into sales and customers. It is important to be successful and join in the highly trafficked arena. To effectively grow you will need to have a well-planned eCommerce digital marketing plan to drive brand awareness and increase sales.

Here are the building blocks to create a successful eCommerce digital marketing plan:

Know Your Goals, Objectives and Your Audience:

Before any successful marketing strategy can be run, it is necessary to have the facts straight. Your goals and objectives need to be very clear and precise. These goals and objectives need to have a percentage of increase, such as maximizing sales by 25% during the slow season.

Get to know your audience. If you don’t have a clear distinct understanding of who you are targeting, you are sure to run incapable campaigns that waste money targeting low-converting unqualified individuals.

Once you are clear on this, then you can work on the specific avenues of generating conversions and making those targeted sales. That is where the following strategies come into action.

Optimize Your SEO:

Search engine optimization (SEO) is a vital part of digital marketing strategies. Not only applies to websites, but it also requires to be done on all your individual product pages for the exact keywords that potential customers are searching for.

Reviews on Product Pages:

People conduct their purchases from online reviews, they trust reviews as much as they trust their friends. It has been determined that 80% of users incorporate reviews into their buying decisions. As a business, this means you can’t miss out on getting positive reviews of your products. There are plugins for WordPress and Shopify that make it easier to load reviews to your product pages.

Content Marketing:

Content is like a king in digital marketing. Content applies to different eCommerce strategies. For many businesses, it means blogs, eBooks, whitepapers, the content on the site and newsletters.

For eCommerce sites, you want to be sure that you focus on the product name, description, and details on your products and services. SEO, keywords and content go hand in hand. This is what will get your search rankings high and prospective clients to find you.

If you are unsure about where to start, or how to implement these strategies, Clarity Technologies Group, LLC With Dotman Tech can help you navigate the path to increasing your profits.


Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. .


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