Tips to Have a Future-Proof Website

One of the most common questions asked by clients is usually something along the lines of “How do I design and maintain a great website?”.

Carefully planned journeys to educate, create credibility and sell to your customers is the answer to the question.

Make each connection count. A touchpoint is any interaction that a potential customer has with a brand to a purchase decision. An online touchpoint action could be anything from visiting a social post to reading a customer review.

A customer’s decision to purchase from a relationship that is created through a series of positive responses requires consistent and authentic touchpoints. It’s your role to ensure that your website is up to date and each touchpoint is truly a reflection of your brand. A single touchpoint that doesn’t positively interact with your customer could destroy your relationship.

Cross-platform compatibility:

So, you’ve tried hard and got yourself an engrossing, straightforward website and you launch with immediate effect. Then, while you’re encouraging everyone to check out your site, your web analytics show you have hits from mobile and tablet devices. You’ve checked and it works across all devices, right?

There are numerous ways to access the web. Keep a close eye on Google Analytics to check the browsers and devices your visitors are using. Are most of it coming out from mobile? Perhaps it’s time to create a site for mobile-first. Learn about your audience and make sure your website performs as expected on the devices they’re most likely to have and use.

Implement simple code:

To stay future-proofed, you need to be able to update things quickly and efficiently. The overcomplicated codebase is going to struggle to respond quickly to the changing demands and needs of your customers.


Keeping information encrypted so only the intended persons get it, is one thing but an SSL certificate on your website will also build a trust factor with your customer community. They want to know that when they purchase through your site, their personal and financial information is safe.


There are literally millions of websites out there. So, how do you know that your site is getting seen? Is it search engine optimized (SEO)? Customers are rarely going to go past the first page of Google or other search engines to find a solution fearing a lack of credibility or wasting their time.

Being optimized for search means that your content is in front of customers when they are searching for a solution to the problem. SEO is a vital task to handle and is likely tackled by an experienced team of experts for most organizations. If you’re struggling with this one, feel free to get in touch with us and we can provide some guidance to get your SEO on track in no time.

Make (data) informed decisions:

Using data to make informed decisions is paramount to the success of your website. With the right software, you can start collecting important information about your customers, find out exactly how they got to your website, how long they stayed and where they left. By knowing this, you can start to optimize your website content to create and maintain your customer base.

Clarity is proud to have been providing Website Designing Services to North America for many years. With the addition of our Dotman Tech division and an extensive team of developers, we will continue to surpass expectations.


Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. .

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