Mobile Application Development for Businesses

Over the past few years, mobile devices have developed from being just a way of communication into a highly significant business tool. As technology gains ground at lightning speed each day, people get addicted to their smartphones and other mobile devices. According to a survey carried out in 2019, the media marketing and analytics giant Google, analyzed how much time an average person uses their smartphone and other mobile devices. It was determined that the average person spends an average of three hours each day on these devices. When this evaluation is multiplied over a month, it adds up to half the total time they spend on their full-time job during the same span. This is a more moderate estimate according to several recent researches.

The significance of mobile app development in business is very perceptible. Mobile applications have altered the way we do business. These apps have made it easier for customers to get business information with the speed of light and at the same time remain connected and updated with their favorite marks. These apps are an essential means of marketing for these businesses to enlarge their reach while delivering both huge and relevant exposure to the brand.

According to some estimates, the mobile app industry has the ability to grow by as much as $100 billion by 2020. This has provoked many businesses to adopt this technology so they can further capture their customers and get solid insights into their users so as to bring about an upgrade in customer experience. Mobile apps have become a necessity for every business, be it a startup or an established business. As a business owner, you can’t afford to ignore its benefits. Below are some of the ways, mobile app development by app developers is beneficial for businesses:

1. Boost customer engagement:

This is one of the most dominant benefits of mobile apps to businesses. It helps in creating a direct marketing channel between businesses and their customers, allowing for direct and productive communication. With your mobile app, you can install and send push and in-app notifications to as many customers as possible. If your notifications contain important and relevant information, then customers will get attached and become loyal to your brand and will go for your offerings whenever they are in need of it.

2. Enhance accessibility:

Another important benefit of mobile apps is that it enhances business accessibility. It allows businesses to be able to send notifications about what’s new or what has changed in their services or their products. It equally allows businesses to be able to make a strong relationship with customers which would allow the development of an authentic customer base and strong loyalty. Businesses may also initiate strong relationships by offering special discounts for old customers all within the mobile app.

3. Provide merit for customers:

Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your customers. Instead of employing the old-collection card, you can make it possible for your customers to receive their rewards through the mobile app. The result of this will be greater downloads and more return customers.

4. Revamp the retail experience:

Mobile application helps in transforming the retail experience, enabling retailers to remain ahead of customer beliefs through the delivery of unique customer experience., Additionally, mobile apps help to drive a digital process and model which would invariably cut down on store cost and increase profitability. There are various businesses that are built and based mainly on mobile apps. This helps to reduce the overhead cost associated with the typical brick and mortar establishment.

5. Build brand awareness and recognition:

A mobile app is an effective tool for building brand awareness and recognition. For the cause of description, mobile apps can link to a blank billboard sign, it is available for you to do whatever you wish to it. You can decide to make it stylish, informative, functional or shocking. But what you should aim at doing is creating an app that your customers will love but which has a beautiful design and is well branded.

It is important as a business to acclimate your customers with your product and or services. The more you get your customers involved with your product or services via your mobile app, the more likely or inclined they will be to patronize it.

6. Competitive Edge:

Since mobile apps for small businesses is still out of common and this is where you can make a difference and take a big leap. By offering mobile app service in your business you are certain to stand out from the fray. This will surprise your customers, who will be blown away by your forward-thinking approach.

7. Fertilize customer loyalty:

With the amount of noise out there, Facebook ads, coupons, flyers, email marketing, etc. it is easy for businesses to lose hold on their customers. The immense amount of advertising out there can serve as a distraction for customers who can easily lose focus. The solution to this is to employ a marketing technique that can create an actual connection with customers. This marketing technique should be one that can make loyal lovers of your product and/or services. Mobile apps have the capacity of creating strong customer loyalty.

8. Exclusive services and payment:

Mobile apps come with different features that match different industries. For example, if you are in the service industry, e.g. salon, healthcare, online food retail, spa, etc. your mobile app can be helpful for your target customers to book an appointment. Then a push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payments nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure.

Clarity is proud to have been providing Mobile Application Development to North America for many years. With the addition of our Dotmantech division and an extensive team of developers, we will continue to surpass expectations.

Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. and .


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