{"id":13383,"date":"2021-07-08T16:04:01","date_gmt":"2021-07-08T21:04:01","guid":{"rendered":"http:\/\/45.33.92.219\/?p=13383"},"modified":"2021-07-08T16:04:01","modified_gmt":"2021-07-08T21:04:01","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/claritytg.com\/index.php\/2021\/07\/08\/video-marketing\/","title":{"rendered":"Video Marketing"},"content":{"rendered":"<h2 style=\"text-align: center;\">Video Marketing<\/h2>\n<h6><strong>By: Bruce G. Kreeger<\/strong><\/h6>\n<p><a href=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2021\/07\/51625662_l-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-13385 aligncenter\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2021\/07\/51625662_l-1024x768.jpg\" alt=\"\" width=\"891\" height=\"668\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Video marketing is the quickest way to educate people about the brand and services. In the year 2020, 95% of video marketers increased their sales and customer engagement. This strategy best hits the audience who is not always interested in reading long blogs to get the info you want to convey. Instead, short, focused, and storytelling videos leverage that need. The same concept is being used in online ads and is bringing drastic outcomes.<\/p>\n<h5>Start With Your Video Goals (Awareness, Consideration, or Decision)<\/h5>\n<h5>Find Your Target Audience<\/h5>\n<p>\u2022 Who your product or service is for, will this be your ideal buyer?<br \/>\n\u2022 Determine the purpose of your video. This will be where the audience falls within the marketing funnel.<br \/>\n\u2022 Know where your target audience hangs out \u2014 this will help to determine how you distribute your video.<\/p>\n<h5>Figure Out What Story You Want To Tell:<\/h5>\n<p>\u2022 Alignment with your target.<br \/>\n\u2022 Your customer&#8217;s pain point.<br \/>\n\u2022 How you introduce your product or service.<br \/>\n\u2022 How your product or service solves their problem.<\/p>\n<h5>Keep Creative Requirements In Line:<\/h5>\n<p>The requirements are better sketched from the start and consistent so that the sudden changes won&#8217;t affect the flow.<\/p>\n<h5>Maintain A Budget:<\/h5>\n<p>If you are going with a massive video or animating project, it is pretty helpful to define and organize your budget accordingly.<\/p>\n<h5>Storyboarding:<\/h5>\n<p>This is the process of planning a document. A storyboard is created before the final product is developed and illustrates a story or shows scene changes. It is based on a timeline but could also be decided by the user&#8217;s choices of selection or navigation.<\/p>\n<h5>Importance:<\/h5>\n<p>\u2022 It keeps the flow of the video, dialogues, or voiceover on purpose and objective.<br \/>\n\u2022 It takes care of the scene&#8217;s transition, and lighting to the requirements is batteries.<br \/>\n\u2022 Props: Will your product be in the video?<br \/>\n\u2022 Graphics: Think about text overlays, animations, motion graphics, and more.<br \/>\n\u2022 Angles: Do you want close-ups or wide shots? One camera or multiple?<br \/>\n\u2022 Lighting: Natural lighting, studio lighting, or a mix of both can evoke different emotions.<\/p>\n<h5>Storyboarding On Video Marketing:<\/h5>\n<p>The following are the steps for creating a storyboard video for marketing:<\/p>\n<h5>Establishing A Video Timeline:<\/h5>\n<p>Commercial videos are shorter in length and consist of four parts: opener, problem statement, solution, and call to action.<\/p>\n<h5>Identifying The Key Scenes:<\/h5>\n<p>What is engaging the viewer and driving them to take action?<\/p>\n<h5>Adding Details To The Scene:<\/h5>\n<p>Try to entertain the viewer and at the same time educate them with the purpose of the video.<\/p>\n<h5>Writing The Script:<\/h5>\n<p>This should be the point and adds value to the visualizations shown in the video.<\/p>\n<h5>Making Cuts And Transitions:<\/h5>\n<p>This needs to be done in such a way that does not distract the viewer and leads the interest to the end.<\/p>\n<div style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n<div>\n<p>Clarity is proud to have been providing Digital Marketing Services to North America for many years. With the addition of our Dotman Tech division and an extensive team of developers, we will continue to surpass expectations.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}\"><img decoding=\"async\" class=\"alignnone size-full wp-image-9326\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/03\/Clarity_Brand.jpg\" alt=\"\" width=\"300\" height=\"116\" \/><img decoding=\"async\" class=\"alignnone wp-image-9425\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/03\/PNG-275x300.png\" alt=\"\" width=\"125\" height=\"136\" \/>\u00a0<\/span><\/p>\n<p>Call Clarity at 800-354-4160 today or email us at <a href=\"mailto:info@clarityscg.com\">info@clarityscg.com<\/a>. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST\/EDT. <a href=\"http:\/\/45.33.92.219\">http:\/\/45.33.92.219<\/a> and <a href=\"https:\/\/dotmantech.com\">https:\/\/dotmantech.com<\/a>.<\/p>\n<p>[mc4wp_form id=&#8221;314&#8243;]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Marketing By: Bruce G. Kreeger &nbsp; &nbsp; Video marketing is the quickest way to educate people about the brand and services. In the year 2020, 95% of video marketers increased their sales and customer engagement. This strategy best hits the audience who is not always interested in reading long blogs to get the info [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13383","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/claritytg.com\/index.php\/2021\/07\/08\/video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing -\" \/>\n<meta property=\"og:description\" content=\"Video Marketing By: Bruce G. Kreeger &nbsp; &nbsp; Video marketing is the quickest way to educate people about the brand and services. In the year 2020, 95% of video marketers increased their sales and customer engagement. 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