{"id":11244,"date":"2020-07-11T02:06:40","date_gmt":"2020-07-11T07:06:40","guid":{"rendered":"http:\/\/45.33.92.219\/?p=11244"},"modified":"2020-07-11T02:06:40","modified_gmt":"2020-07-11T07:06:40","slug":"part-2-web-design-that-drives-sales","status":"publish","type":"post","link":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/","title":{"rendered":"Part 2 Website Design That Drives Sales"},"content":{"rendered":"<h2>Part 2 Website Design That Drives Sales<\/h2>\n<h4>6. Free offers:<\/h4>\n<p>If you&#8217;re offering a sale or other free item, be sure the word &#8220;free&#8221; sounds loud and clear. What are some reasons that users wouldn\u2019t buy from you? Your website also should explain how you proactively fulfill customer requirements and address issues.<\/p>\n<h4>7. Short forms:<\/h4>\n<p>Potential clients don\u2019t want to give you their city, state, last name, pet\u2019s name and six other pieces of information just to get that free download. Keep it simple. Start with a first name, email address and zip code. If you are using a captcha test, you might try turning it off to see if that makes a difference in response rate without maximizing your spam.<\/p>\n<p><a href=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11263 size-full\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png\" alt=\"website\" width=\"491\" height=\"501\" \/><\/a><\/p>\n<h4>8. Virtual chat:<\/h4>\n<p>In website More people than ever prefer an instant online chat while they browse to picking up the phone and dealing with an options menu. Even if they don\u2019t want to talk, they know the option exists. That alone can maximize trust.<\/p>\n<p><a href=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/36.png\"><img decoding=\"async\" class=\"aligncenter wp-image-11264 size-full\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/36.png\" alt=\"website\" width=\"1366\" height=\"768\" \/><\/a><\/p>\n<h4>9. Headlines:<\/h4>\n<p>Your big headline text needs to address any concerns your potential clients feel important. Are they worried about timing? The process? The results? Whatever it is, address the solution in bold and bigger letters.<\/p>\n<p><a href=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/37.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-11265 size-full\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/37.jpg\" alt=\"website\" width=\"1153\" height=\"648\" \/><\/a><\/p>\n<h4>10. White space:<\/h4>\n<p>A cluttered website page looks ugly and feels constricted. Too many elements can confuse users and turn them away.<\/p>\n<h4>Bonus: A\/B Testing.<\/h4>\n<p>Businesses that succeed will carry on with testing small changes on their website. For example, what happens if the color of the CTA button switches from blue to green? While you often will see only little movement up or down, your site will be stronger overall if each change in the series causes a small rise.<\/p>\n<p>During testing, try to making only one change at a time. You might experiment with button color, text or placement of elements. Then, according to your website traffic, wait a few weeks before analyzing the data and deciding whether that change becomes permanent or reverts to the older layout.<\/p>\n<p>Clarity is proud to have been providing\u202fWebsite Design\u202fservices\u202fto\u202fthe\u202fAmericas\u202fand the world\u202fsince 2006. Our clients\u202fare\u202fWorldwide\u202fcurrently using\u202four unified communications platform. Clarity Technologies Group, LLC surpasses expectations.<\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9326\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/03\/Clarity_Brand.jpg\" alt=\"\" width=\"300\" height=\"116\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9425\" src=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/03\/PNG-275x300.png\" alt=\"\" width=\"125\" height=\"136\" \/>\u00a0<\/span><\/p>\n<p>Call Clarity at 800-354-4160 today or email us at <a href=\"mailto:info@clarityscg.com\">info@clarityscg.com<\/a>. We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST\/EDT. <a href=\"http:\/\/45.33.92.219\">http:\/\/45.33.92.219<\/a> and <a href=\"https:\/\/dotmantech.com\">https:\/\/dotmantech.com<\/a>.<\/p>\n<p>[mc4wp_form id=&#8221;314&#8243;]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 2 Website Design That Drives Sales 6. Free offers: If you&#8217;re offering a sale or other free item, be sure the word &#8220;free&#8221; sounds loud and clear. What are some reasons that users wouldn\u2019t buy from you? Your website also should explain how you proactively fulfill customer requirements and address issues. 7. Short forms: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[85,86,87,88,89,90,92,93],"class_list":["post-11244","post","type-post","status-publish","format-standard","hentry","category-web-design","tag-cms","tag-content-management","tag-digital-brand","tag-digital-presence","tag-ecommerce-website","tag-user-friendly-website","tag-website-designing","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Part 2 Website Design That Drives Sales -<\/title>\n<meta name=\"description\" content=\"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part 2 Website Design That Drives Sales -\" \/>\n<meta property=\"og:description\" content=\"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-11T07:06:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png\" \/>\n<meta name=\"author\" content=\"Bruce Kreeger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Kreeger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/\"},\"author\":{\"name\":\"Bruce Kreeger\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/#\\\/schema\\\/person\\\/86bd75151df1ebd74e9ee49480a8301a\"},\"headline\":\"Part 2 Website Design That Drives Sales\",\"datePublished\":\"2020-07-11T07:06:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/\"},\"wordCount\":414,\"image\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/45.33.92.219\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/35.png\",\"keywords\":[\"CMS\",\"Content Management\",\"Digital Brand\",\"Digital Presence\",\"ecommerce website.\",\"User Friendly Website\",\"Website Designing\",\"WordPress\"],\"articleSection\":[\"web design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/\",\"url\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/\",\"name\":\"Part 2 Website Design That Drives Sales -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/45.33.92.219\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/35.png\",\"datePublished\":\"2020-07-11T07:06:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/#\\\/schema\\\/person\\\/86bd75151df1ebd74e9ee49480a8301a\"},\"description\":\"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#primaryimage\",\"url\":\"http:\\\/\\\/45.33.92.219\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/35.png\",\"contentUrl\":\"http:\\\/\\\/45.33.92.219\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/35.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/2020\\\/07\\\/11\\\/part-2-web-design-that-drives-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/claritytg.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Part 2 Website Design That Drives Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/#website\",\"url\":\"https:\\\/\\\/claritytg.com\\\/\",\"name\":\"\",\"description\":\"Your Solutions Provider\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/claritytg.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/claritytg.com\\\/#\\\/schema\\\/person\\\/86bd75151df1ebd74e9ee49480a8301a\",\"name\":\"Bruce Kreeger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g\",\"caption\":\"Bruce Kreeger\"},\"url\":\"https:\\\/\\\/claritytg.com\\\/index.php\\\/author\\\/bruec-kreeger\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Part 2 Website Design That Drives Sales -","description":"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/","og_locale":"en_US","og_type":"article","og_title":"Part 2 Website Design That Drives Sales -","og_description":"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?","og_url":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/","article_published_time":"2020-07-11T07:06:40+00:00","og_image":[{"url":"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png","type":"","width":"","height":""}],"author":"Bruce Kreeger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bruce Kreeger","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#article","isPartOf":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/"},"author":{"name":"Bruce Kreeger","@id":"https:\/\/claritytg.com\/#\/schema\/person\/86bd75151df1ebd74e9ee49480a8301a"},"headline":"Part 2 Website Design That Drives Sales","datePublished":"2020-07-11T07:06:40+00:00","mainEntityOfPage":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/"},"wordCount":414,"image":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#primaryimage"},"thumbnailUrl":"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png","keywords":["CMS","Content Management","Digital Brand","Digital Presence","ecommerce website.","User Friendly Website","Website Designing","WordPress"],"articleSection":["web design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/","url":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/","name":"Part 2 Website Design That Drives Sales -","isPartOf":{"@id":"https:\/\/claritytg.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#primaryimage"},"image":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#primaryimage"},"thumbnailUrl":"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png","datePublished":"2020-07-11T07:06:40+00:00","author":{"@id":"https:\/\/claritytg.com\/#\/schema\/person\/86bd75151df1ebd74e9ee49480a8301a"},"description":"Every business owner wants a website that urges visitors to buy or contact. If your website has a lot of traffic but low conversions, you need to understand why?","breadcrumb":{"@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#primaryimage","url":"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png","contentUrl":"http:\/\/45.33.92.219\/wp-content\/uploads\/2020\/06\/35.png"},{"@type":"BreadcrumbList","@id":"https:\/\/claritytg.com\/index.php\/2020\/07\/11\/part-2-web-design-that-drives-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/claritytg.com\/"},{"@type":"ListItem","position":2,"name":"Part 2 Website Design That Drives Sales"}]},{"@type":"WebSite","@id":"https:\/\/claritytg.com\/#website","url":"https:\/\/claritytg.com\/","name":"","description":"Your Solutions Provider","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/claritytg.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/claritytg.com\/#\/schema\/person\/86bd75151df1ebd74e9ee49480a8301a","name":"Bruce Kreeger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78247c938cf2563ce477bb1b32c8fba8e9ade964d84a001bafb455c6f8b1f589?s=96&d=mm&r=g","caption":"Bruce Kreeger"},"url":"https:\/\/claritytg.com\/index.php\/author\/bruec-kreeger\/"}]}},"_links":{"self":[{"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/posts\/11244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/comments?post=11244"}],"version-history":[{"count":0,"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/posts\/11244\/revisions"}],"wp:attachment":[{"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/media?parent=11244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/categories?post=11244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claritytg.com\/index.php\/wp-json\/wp\/v2\/tags?post=11244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}